Trading in crypto is one of the riskiest forms of investment there is. This is mainly due to its volatility. Cryptocurrencies are volatile, which means that their prices can suddenly go up or drop for any reason.
After the crypto platform ACX’s collapse, 200 investors have lost about $10 million. Most of these investors, however, have lost hope of getting their money back.
To prevent something similar from happening to your crypto agency, you definitely need a strategy.
Diving into crypto marketing without a solid strategy in place is like diving into the ocean without first learning how to swim.
But what do we mean by crypt marketing strategy? Isn’t it the same as the traditional marketing strategy?
What is a crypto marketing strategy?
Crypto marketing strategy is not so different from the traditional marketing strategy you know. Basically, it involves all the techniques put in place to connect your services to your target audience.
A Crypto marketing strategy is the plan or process you follow when trading in cryptocurrencies.
This kind of system is mostly based on laid down procedures and they are followed when making trading decisions.
Before crafting a crypto marketing strategy, you need to know and understand almost everything you ought to know; how it works, market volatility, liquidity, and trading pairs.
We’ve listed nine steps to follow when crafting a marketing strategy for your crypto agency. Let’s cut to the chase.
Steps to creating a solid crypto marketing strategy
#1. Research diligently
Of course, you need to research before creating the crypto marketing agency. But what would you be researching?
As much as Bitcoin and Ethereum are the most popular cryptocurrencies in the market, you need to know about the many alternative cryptocurrencies out there.
These are known as altcoins.
Even though Bitcoin has about 42% of the global crypto market share, it has a few shortcomings. Thankfully, some altcoins can make up for them.
For instance, altcoins like Stablecoins can fulfill Bitcoin’s original purpose to become a medium of daily transactions.
Learning about the many altcoins out there would help you make decisions regarding the offers and services that your crypto agency would provide.
That’s not all there is to research about.
Another thing to research is your ideal customers, also known as a buyer persona.
The buyer persona is the fictional representation of your ideal or existing customer. It describes the age, gender, occupation, geographical location, and any relevant information pertaining to your customer.
Creating this avatar for your customer takes a lot of research into exactly who your customers are, their interests, needs, and the problems they’d like you to help them solve.
Having a detailed buyer persona would not only help you know your customers but also understand and think like them.
So for strategy step one, you need to do in-depth research about the types of cryptocurrencies and the best ones for your ideal customers.
After you’re done with that, it’s time to set the goals for your crypto marketing agency.
#2. Set clear expectations and goals
What do you want to achieve with your crypto marketing agency? What are your goals and objectives?
Having clear-cut answers to these questions would direct all the decisions you’ll make and the tools you’ll experiment with.
Is your goal to make X amount of money? Do you want to be a part of the crypto future? Is it that you love cryptocurrency so much that you want to help publicize it? Or do you want to use that as a hobby?
Whatever your goals are, you need to clearly outline them.
Identifying and listing your goals is like having a map or GPS when you’re touring in a foreign land.
Having a clear goal in place would serve as the guiding star for your crypto agency.
While setting lofty goals for your agency, it is important to understand that there would be risks involved.
Keeping this in mind would help you analyze and decide the cost-effective risks to take.
Understanding your risks would also enable you to build or put safety measures in place in case those unforeseen occurrences occur.
Among other things, you also have to consider the amount of money you’ll be investing.
#3. Determine your budget and resources
Building a successful crypto agency requires some money and a few resources.
The size of your budget would determine how you’d be able to scale your marketing reach. That’s why It is important to always keep the size of your budget in mind when making decisions.
If you have quite a large budget, then you can invest in things like hiring a web developer, finding a social media manager, or probably a PR agency.
But if your budget is limited, then a simple website, a social media account, and an email marketing service would be enough resources to get you started. As time goes on and your business keeps thriving, you can add the remaining fancy services of your choice.
Among the many resources, we’d say that having a website is the most important part. With Google Analytics installed on it, you can track everything that’s happening with your site visitors.
With it, you can know if your efforts are yielding results or not.
#4. Choose your assets
It’s time to select the assets you’ll invest in. A crypto asset is a digital property that uses cryptographic techniques to create a medium of exchange.
Examples of these assets include utility tokens, security tokens, and non-fungible tokens.
You also need to determine and choose which crypto trading platform to use. You can decide to use Cash App, Bitstamp, or Kraken.
Instead of using just one crypto asset, you can use two or more. This helps you utilize the best features of each for your business.
Another thing to choose is your digital wallet. Just as we store physical cash in our normal wallets, digital wallets are used to store digital currencies and are used to exchange goods and services using cryptocurrency.
Ledger, Coinbase, Exodus, and Samurai are examples of crypto wallets.
As a crypto agency, outlining exactly which assets you’d need and what to use is a step you should never miss.
Planning your assets beforehand would create a better customer experience and make it easy and seamless for your customers to engage with you and your brand.
#5. Find a tick interval for your entry and exit strategy
Tick in investment refers to the minimum change in the price of a security. In other words, a tick is the price difference between two crypto trades.
As a crypto marketing agency, you’ll need to use various tick intervals to find patterns.
Having these two intervals in place would either guide you to invest more when crypto times are good or help you determine when to hit the exit when prices are no longer favorable.
#6. Choose entry and exit rules
The entry point in cryptocurrency is the time you buy crypto, and the exit point is when you decide to sell off your assets.
Strategic investors plan when to either buy or sell their assets to generate the maximum return on investment.
You can plan this too by analyzing the price trends to see whether a coin is oversold or overbought.
Once you know the ins and outs of cryptocurrency and understand the market trend, you’d be able to buy coins immediately prior to significant upgrades, or predict price drops and then exit/sell your assets before then.
#7. Content creation
Creating content is as important as setting up a crypto marketing agency. Good content communicates with your customers, educates and entertains your readers, and persuades them to choose you over your competition.
Content comes in the form of blog posts, emails, social media posts, Instagram descriptions, and ad copy.
Immediately after your website is set up, you need to start uploading content like blog posts onto your site.
You can start answering your customer’s questions in the form of FAQs on your website. Creating regular content, especially soon after you launch your agency, would be such a tiring chore because you’re not yet used to the process.
It makes life easier when you have the content created before you launch your website.
That way, you’ll have a bunch of content to upload without breaking consistency. With consistent content, you can easily convert your readers to customers.
Here’s a template to help you nail your content creation strategy.
#8. Marketing tools
Like any other business, marketing your crypto platform is equally important. It helps build brand awareness.
Marketing your services gives you the opportunity to reach your target audience and prove to them why they should choose you over the many alternatives out there.
There are many ways as well as tools that can help you market your services.
You can market your crypto services by using a website, paid advertisements, billboards, and print ads.
Another effective tool to market your crypto offerings is social media.
Almost every Gen Z understands crypto investment, and social media is where gen z spends most of their time.
That is why social media for marketing crypto investment is very effective. You can start building social groups and pages on Telegram, Facebook, or Instagram.
Backlinko created a wonderful template that guides you to create a winning social media strategy.
It covers how to create a Linkedin summary, youtube video script templates, and Facebook ads and pages. We thought it might be useful to you.
#9. Implementing the strategies
Implementation time! Now that you’re convinced that everything is ready, it is time to set everything in motion.
As the saying goes, good things don’t sell themselves. Now is the time to do whatever you can to make sure things are going as planned.
It may take a lot of willpower to follow the plan. With determination and personal motivation, you’ll be able to do it.
While you focus on marketing and spreading the word about how life-changing your agency is, don’t forget to put the buttons on your social media pages on your website.
You can also add links to your website in the bio section of your social media pages.
#10. Tracking and analyzing the results
What is the use of strategy if there are no metrics to measure?
As we mentioned earlier, installing Google analytics onto your website would help you track whatever is happening with your business online.
Are people bouncing off of your site? How many people read your post, and what did they do after that? Did they open and click on a link in the email you sent?
All these metrics can be measured with Google analytics. Measuring and interpreting these metrics would help you know what’s working and what’s not.
That is why you need to include analytics tracking in your crypto marketing strategy. It doesn’t have to be Google alone.
There are many analytical tools that you can leverage. Bing Analytics and Power BI are great analytic tools you can install on your website to track and present metrics.
#11. Revise the strategy and make adjustments
Okay. You have done everything there is to do, and now your crypto agency has gone live. You’ve also followed your plan for over three months now.
It is time now to analyze how things are doing and then make the necessary adjustments needed.
Again, Google Analytics would help in this regard.
Just don’t be like some marketers we know. When all the metrics show that their strategy needs to be revised, that’s exactly when they decide to prioritize their ego.
They just keep going until they ride straight off the cliff. Don’t be like them.
When you’re agile and open to making adjustments, your crypto marketing agency would thrive and become successful.
Conclusions
Such a long list of steps. Implementing all these may seem daunting at first. But like it’s said, a journey of a thousand miles begins with a step.
With a crypto marketing strategy, we’d recommend that if possible, learn as much as you can about the nitty-gritty of cryptocurrency.
After that, create a website, create one or two social channels, and focus on marketing your services.
Here’s a list of all the templates you’ll need for your strategy. They cover everything about marketing and strategy.
Very soon, you’ll find the bandwidth to contain the remaining aspects of the strategy. And when every indication suggests that you revise your plans, do not hesitate to do so.